Hands on, senses awaken.
Pura
Hands On
- Research/Strategy
- Ideation/Concepting
- Video Production
- Social Assets
- Casting
- Editorial
- VFX
- Sound Design & Mix
- Color
- Original Music
- Animation
- Motion Graphics
The Challenge
Position Pura as more than just a fragrance diffuser, highlighting its unique ability to transform ordinary spaces into rich atmospheres.
The Spark
What if we illustrated the power of Pura by showcasing its tactile and emotional impact on daily life, through a narrative that seamlessly blends reality with a touch of magic?
The Delivery
Directed by Nolan Goff, the "Hands On" campaign brings Pura to life with a blend of realism and imaginative visuals. The film centers on Hannah, a sophisticated young mother, as she elevates her home using the Pura diffuser. Capturing everyday moments in her cozy home, the narrative uses a few first-person POV shots to emphasize the tactile satisfaction of unboxing and setting up Pura. Visual storytelling transitions smoothly between Hannah’s real-world interactions and a cinematic experience, reflecting the captivating nature of Pura’s fragrances. Subtle CGI effects showcase the seamless integration of Pura into Hannah's life, enhancing her surroundings and creating a sensory journey. This campaign highlights Pura’s innovative design and functionality while capturing its emotional and sensory impact on everyday life.
