Raising the bourbon bar
ANGEL’S ENVY
WORTH THE ENVY
- Video Production
- Photography
- Social Assets
- Casting
- Editorial
- VFX
- Sound Design & Mix
- Color
- MGFX
The Challenge
Redefine envy and illustrate what the future of bourbon looks like for Angel’s Envy.
The Spark
What if a bottle of Angel’s Envy could spark a pursuit of inspiring moments.
The Delivery
Directed by Miles and AJ, the team traveled to Portugal where the most enviable locations existed to capture Angel’s Envy’s all-new campaign Worth The Envy. From upscale bars, picturesque beaches, beautiful poolsides, and charming lofts, the high-energy film took audiences on an inspiring pursuit of our main character - a bottle of Angel’s Envy. With each transition and match cut, viewers found themselves on a relentless chase of the bottle as they arrived in unexpected environments and tastemaking friends. The film marked Angel’s Envy's inaugural shoot for broadcast television, putting the brand’s stake in the ground in a traditionally dark, moody, exclusive bourbon category.
