Revving up Turo’s engine

The Challenge

Make Turo stand out in a crowded car-share market and increase brand awareness.

The Spark

What if we centered our campaign around the empowering experiences Turo offers rather than the cars it platforms.

The Delivery

Directed by Miles and AJ, this AdWeek Ad of the Day film went 0 to 60 seconds in an anthemic, full-throttle visual and narrative masterpiece. The striking film called ‘Open the Doors to Extraordinary’ follows a stifling musician who enters the magical ride of a lifetime, with the help of Turo, of course. This bold, dynamic, cinematic joyride combined live action with Unreal Engine to create an escape from traditional automotive content.

The Results

A remarkable ad recall with 70% of TV viewers highly likely to book with Turo, contributing to a 20% increase in our awareness KPIs. Additionally, Turo’s brand equity score surged by 50%, solidifying the app’s pole position in the category.

Awards