The Proof is in the Scent.
Olly
Science of Scents
- Research/Strategy
- Ideation/Concepting
- Casting
- Video Production
- Social Assets
- Editorial
- VFX
- Sound Design & Mix
- Motion Graphics
- Color
Challenge
Everyone knows OLLY for vitamins. Fewer knew the OLLY body wash existed. Our job was to change that with a campaign worth remembering – creative anchored in science, that uplifted moods like the product itself, and, of course, showed off scents worth obsessing over.
Insight
People trust what science can prove, but they buy what makes them feel something. Scent does both at once, and with OLLY, it’s backed by science and feels like magic. Our opportunity was to make the proof as joyful as the feeling.
Big Idea
What if we followed a fictional scent scientist – Sara Tonin, PHD (Pursuit of Happiness Doctorate) on a journey to discover and formulate OLLY’s body washes. The Science of Scents campaign carried audiences through lush forests, tropical jungles, and dreamy gardens to pull each scent from its source, then back to Sara’s OLLY Joy Lab to bottle them into radiant, dreamy, comfy, and cozy scents inspired by nature. It turned aroma discovery into a scent-sational adventure, and put OLLY’s formulation front and center.
