A vehicle for any occasion.
Turo approached us for a creative anthem. Something bold and ambitious that demonstrates the experiences of their vehicles while creating greater brand awareness. With their slogan, we conceptualized a film that tells the creative journey of a stifled musician and how Turo allowed her to ‘Open the Doors to Extraordinary.
This campaign was to subvert traditional automotive content, focusing less on the vehicle’s features and more about those experiencing the journey and the empowerment of the driver. With a bold, visually driven concept we created a distinct magical realism by utilizing dynamic visuals and effects to drive the story forward.
Creative Conception / Production / Photography / Casting / Talent Editorial / VFX / Sound Design & Mixing / Color
ANDREW MOK, CMO