Masks Off
Netflix + Fire TV
Secrets
- Video Production
- Casting
- Editorial
- VFX
- Sound Design & Mix
- Color
The Challenge
Netflix and Fire TV needed a campaign to spotlight its innovative features, including Dynamic Art and Ambient Experience, while tying in Netflix’s Back in Action in a way that resonated with audiences through humor and elevated storytelling.
The Spark
What if we disguised Fire TV’s advanced technology in a spy-themed comedy spot, blending absurdity with cinematic flair to mirror the tech “hidden in plain sight”?
The Delivery
The campaign embraced the theme of disguise, following a family movie night that hilariously unveiled their double lives as undercover spies. A cozy living room is transformed into the stage for comedic twists and stunning VFX, seamlessly blending everyday moments with the family’s secret identities. Grounded performances, cinematic visuals, and clever visual gags tied Fire TV’s cutting-edge features directly to the storytelling, keeping the product at the center of the action. The result was a playful and visually striking campaign that positioned Fire TV as the tech that does more than meets the eye—just like the undercover family at its heart.
