Shake it. Cash it.
Back Market
Shake 'n Make
- Ideation/Concepting
- Video Production
- Social Assets
- Casting
- Editorial
- VFX
- Sound Design & Mix
- Color
- Motion Graphics
The Challenge
Back Market needed a standout Black Friday campaign to promote their new "Shake & Make" feature, breaking through the holiday noise and highlighting easy, sustainable tech trade-ins.
The Spark
What if Back Market flipped the script by giving money this Black Friday, letting users shake their phones to turn old tech into cash?
The Delivery
Our new Back Market campaign needed to stand out from the group for this Black Friday to promote their new “Shake & Make” feature. Director Iris Kim loved the idea of flipping the script by giving money this Black Friday, letting users shake their phones to turn old tech into cash. She brought to life a fun, energetic film filled with style and humor. Set in a Gen Z apartment, the hero—Luna—finds a drawer full of old tech and, with Lisa’s “Money” blasting, dances as she shakes gadgets that erupt into cash. The electric choreography, dynamic camera work, and punchy visuals turn tech trade-ins into an irresistible, high-energy party.
