Positioned at the intersection of music, culture, & the digital generation, our goal is to produce content that strikes a chord.

Matt Shaffar is a director born and raised in Irvine, California where he developed a deep love for all things outdoors. Whether it’s camping, hanging at the beach, or weekend road-tripping, Matt loves his daily dose of adventure. When he was 18, he moved to Los Angeles to study film production and screenwriting at Loyola Marymount’s School of Film and Television.

His film career began in the editing room, cutting a wide range of commercials and music videos. After learning from acclaimed filmmakers as an editor, Matt tried his own hand at directing. Inspired by the early films he made as a kid running around with a camcorder, every frame of his work is full of life and playfulness. Bright colors and energetic camera movements have stapled his visual style creating products and stories that truly feel fun.