The A-Rod backed sports stock market is here to stay.
Mojo approached us to create an anthemic commercial for the company launch that taps into detailed nuances of their product while representing a wide range of prospective customers. Passionate sports fans, sports betters, fantasy players will understand Mojo, but our mission was setting aim on the next tier of users. Our concept was simple: let the users discover Mojo in real time, and explain it to their partner, co-worker, and friend, demonstrating the usability and benefits while stringing the script together from one scene to the next.
Traditionally, sports books have created the facade that sports betting is only for this hyper masculine culture that lives in sports bars and man caves. Mojo is more real than that. Mojo is them and everyone else – those who love sports and want to capitalize on their skills, instinct and knowledge.
We communicated the user’s experience as a sports fan in real world environments, conveying that Mojo is accessible, dynamic, intelligible and fun, which can happen not only at the bar or the game but in the office, at the gym or in the baby’s nursery.
Creative Conception / Production / Photography / Casting / Editorial / VFX / Sound Design & Mixing / Color
"We approached SixTwentySix to create Mojo's launch spot. We were thrilled with their portfolio of work, their energy, their dynamic concepts and their willingness to truly collaborate with our team. At every turn, they've been true professionals, making magic happen on some pretty demanding requests and aggressive timelines. To use some sports analogies, they've been clutch performers who, time and time again, have come through for us in crunch time." Vinit Bharara, CEO, Co-Founder