Positioned at the intersection of music, culture, & the digital generation, our goal is to produce content that strikes a chord.

Clifton Bell is an African American director, writer, producer and editor, born and raised in Charlotte, NC. He now resides in Los Angeles and is a proud father of four, along with his loving wife JeVonne. His uncle put a camera in his hand when he was in 6th grade, which birthed his visual journey. Upon graduating from UNC School of the Arts film school, Clifton served as a Production Assistant under famed Director Spike Lee. Shortly after, he launched The Ghettonerd Company.

Clifton rose through the music industry, forging relationships and establishing a name for himself and his company with his directing. His work remains music centric and has transitioned into more branded content. His highly anticipated documentary feature film “The Cash Money Story: Before Anythang” has crossed 1 billion streams exclusively on Apple Music. Clifton’s work is ever evolving, he’s known for sculpting an arresting visual to capture the essence of the artist or brand with each project, whether it be narrative or visual.