Positioned at the intersection of music, culture, & the digital generation, our goal is to produce content that strikes a chord.

Hailing from a small town in Southern California, Iranian-American director Arrad identified as the outcast. Cultural and creative differences drove him towards his passion for filmmaking where he was able to tell his stories and carve his own path as a director.

A prolific powerhouse in music videos for the last decade, Arrad has quite literally worked with them all. His innate ability to elicit stunning performances combined with a distinct editorial style, high-concept visual language and technical execution goes unmatched.