Where Grit Means Glamour
THE KID LAROI, JUNG KOOK, CENTRAL CEE
TOO MUCH
- Connecting
- Video Production
- Casting
- Editorial
- VFX
- Color
The Challenge
Create a visually captivating music video that pushes the boundaries of conventional music video narratives and captures the global appeal of Kid Laroi, Jungkook, and Central Cee.
The Spark
What if we blend high-concept fashion editorials with the raw energy of street culture, creating a dynamic visual narrative that feels both aspirational and relatable?
The Delivery
Directed by Mezzy, this music video for 'Too Much' merges high fashion with gritty street scenes. The video alternates between polished editorial setups and raw street visuals, showcasing the artists' global appeal. Dynamic elements like neon-lit backdrops, classic portraits, and painted scenes create a visually immersive experience. The video for 'Too Much' achieved viral success, garnering tens of millions of views and setting a new standard for visual storytelling.
