Dunkin’ Dunk N' Pump
Thirst Trapped.
- Challenge
- Dunkin’ wanted to launch its new iced protein refresher in a way that would break through and make noise. The goal was to create a cultural moment that felt bold, fun, and unmistakably Dunkin’.
- Spark
- What better way to introduce the drop than with Meg Thee Stallion, whose energy and confidence mirror the product’s vibe: cool and built to fuel you through the day.
- Delivery
- Directed by Luke Orlando, the spot brings Dunkin’s new iced drink into Meg’s world with playful confidence and pop-star glam. Shot at a custom gym-meets-glam set, the campaign positions Meg as the ultimate hype woman.
- Services
- Video Production, Casting, Social Assets, Photography, Editorial, Sound Design & Mix
