Perks With Purpose
American Express
Get Ready With Keke
- Video Production
- Celebrity Placement
- Photography
- Editorial
- Color
- Sound Design & Mix
The Challenge
AMEX needed a campaign that could highlight the perks of the Business Platinum Card while tapping into a younger, culturally relevant audience.
The Spark
What if we showed how the Business Platinum Card powers modern hustle—through the lens of Keke Palmer?
The Delivery
Directed by Kate Adams, the campaign followed Keke behind the scenes of her packed schedule, showcasing how she uses the AMEX Business Platinum Card to turn chaos into control. We delivered entertaining, informative spots that made the card’s benefits clear while celebrating Keke’s business savvy and magnetic personality. The result? A high-energy campaign that made the Business Platinum Card feel like a must-have tool for anyone balancing big ambition with bigger schedules.
